Minna Serenity Collection
Description
Expanding on Minna, an established brand renowned for its sparkling teas made with organic ingredients, this project introduced a fragrance line featuring candles, unisex perfumes, and lotions. The focus was on designing cohesive products and packaging that seamlessly aligned with Minna’s identity while appealing to both existing and new customers.
Category
Branding
Scope
Brand Alignment, Audience Continuity, Product Line Expansion, Packaging and Product Design, Copywriting, Merch Design
